A new Cadbury ad, recently started to air throughout Australia. Its very cute - who doesn't like to see a bunch of smiling, happy dogs with their face hanging out of a window.
Having a background in writing copy (ads for radio) makes me senstive to advertising. Although sometimes I'm impressed by an ad, if I can't remember what the product was at the end of it, its fucking useless. There are so many totally self indulgent creative ads out there, that do absolutely nothing for the product. Whilst they may be funny, entertaining, or amazingly shot - advertising is there for one reason and one reason alone. To build brand and sell product.
Having said that Cadbury are one of those few companies that can afford to be a little self indulgent.. they've built their brand... it's solid and a favourite, so their ads don't have to sell the product, just remind us of it. And using their trademark purple makes their ads instantly recognisable.
Have a watch and see if you find anything strange or truly ridiculous about this ad...
Ummmmm... Hey self indulgent, creative wanker - Dogs can't eat chocolate!